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YouTube To Start Paying Creators $100 To $10K A Month For Short Videos
By Mikelle Leow, 04 Aug 2021
Photo 214439111 © Vladyslav Yushynov | Dreamstime.com
Internet users aren’t just looking for bite-sized news in the form of tweets and the ilk, but videos are also becoming more condensed to capture the waning attention of audiences. If you’ve been on the internet in the past year, and more specifically on TikTok, this wouldn’t be a strange concept.
YouTube, pioneering platform for original videos, is hoping to attract the gaze of a new generation of viewers. After launching TikTok competitor ‘Shorts’ in the US this year, it is now starting a fund to incentivize creators to produce short-form clips. Like regular-length YouTube videos, how much they’re paid depends on engagement and viewership, though YouTube says they can earn between US$100 and US$10,000 a month.
Beginning this month, YouTube will reach into a US$100 million YouTube Shorts Fund and extend a payment to thousands of eligible creators. This will take place monthly over the course of 2021 to 2022. YouTube says payments could fluctuate from month to month based on “audience location and the number of creators making Shorts.”
Similar to TikTok videos, YouTube shorts are bite-sized looping clips, and viewers can scroll up to view the next video. Users can also react to them by liking, disliking, or adding comments.
To be entitled to the fund, creators have to be at least 13 years old, live in eligible countries like the US and UK, and have at least one eligible Short in the last 180 days, among other criteria. Most importantly, perhaps, is that channels need not be monetized to qualify for this payout.
For more details on eligibility, and to find out more about the fund, please head here.
[via Insider, cover photo 214439111 © Vladyslav Yushynov | Dreamstime.com]
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