Dubai Recruits Alba, Efron As ‘Spies’ For Thrilling Tourism Film Trailer
Image via Mother London
Craig Gillespie, the Hollywood director behind Cruella, I, and Tonya, is back with what looks to be an epic action movie starring A-listers Jessica Alba and Zac Efron as a spy couple. Except, this film doesn’t exist—it’s a promotional campaign for Dubai Tourism.
To capture the city’s multifaceted canvas for action, romance, and more, creative company Mother London felt it apt to showcase it “via movie genres, and to present the city as an entertainment property.”
In a dramatic faux trailer à la those of espionage thriller films, the pair zip along the backdrops of Burj Al Arab, Jumeirah Al Naseem, and the Jumeirah district, and other key destinations. The video illustrates how vacations in Dubai can be easily personalized for various activity levels.
A wonderful touch is the fictional movie poster plastered at bus stops, teasing Dubai the blockbuster.
Image via Mother London
[via Campaign, images via Mother London]
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