A&W Tests New Meat-Free Nuggets On Carnivorous Plants – Oh, Just Watch Them Bite
Image via A&W Canada
With more brands coming up with meat-free options for vegetarian and vegan customers, A&W is throwing its hat in the ring with the introduction of plant-based Beyond Meat Nuggets.
Previously, the fast food chain was the first quick service restaurant to launch the Beyond Meat Burger in Canada.
To prove the latest nuggets are just as satisfying as their meaty counterparts, A&W Canada decided to try the Beyond Bait Experiment. In order to convince meat-lovers that the vegan nuggets taste just like what they’re used to, the brand fed their nuggets to carnivorous plants.
Over the course of a day, testers placed the nuggets near the mouth of the plants, seeing if it would snap. The brand also said no special effects were used to enhance the footage. It seems the plants really thought the plant-based nuggets were the real deal.
Curious? Watch the test below and decide for yourself.
[via A&W Canada]
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