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TikTok Adds Shopping Tab So Shopify Users Can List Products Directly On App
By Alexa Heah, 25 Aug 2021
Image via Shopify
Now that Facebook and Instagram have gone the way of providing a direct shopping experience, TikTok’s just released its own, too. The social media platform has teamed up with Shopify for a new tab that business users can add to their profiles.
Similar to how Facebook and Instagram shopping works, businesses will be able to sync their product catalogs and link customers to their online stores directly through the app. As per Engadget, the new feature is available to business users in the US and the UK, though they need to be Shopify merchants.
Additionally, the platform is introducing in-app product links, which will allow Shopify sellers to tag items they’re selling in TikTok posts. By clicking on the tab, a viewer will then be directed to the brand’s online store.
One of the first brands to hop on board this new feature is Kylie Cosmetics, the makeup and skincare empire built by the youngest in the Kardashian clan. “I built my business on social media; it’s where my fans go first to look for what’s new from Kylie Cosmetics,” the young business mogul said.
Although it may be annoying to see more links, it does save TikTok viewers time from commenting, “Where did you get that from?” on nearly every video. You’ll be able to know exactly what your favorite influencer is wearing, or where to get that cool new gadget, right from the app itself. Hide your wallets!
For more information on the new shopping tab, click here.
[via Engadget, cover image via Shopify]
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