Subway Builds World’s Largest ‘Sub’ And Sends It Floating With People On Top
Video screenshot via Subway New Zealand
A Subway sandwich truly keeps these people afloat. For its spring campaign in Australia and New Zealand, Subway has built a buoyant, nine-meter-long (29.5-foot-long) “sandwich” and sent it down Lake Wakatipu in Queenstown, New Zealand.
Constructed with the help of creative communications agency Publicis Worldwide, the boat—neatly stacked with proteins and greens—is seen ferrying eight passengers, who are visibly exuberant by the experience of riding on the world’s largest Subway “sub.”
The campaign, entitled Feel Good, aims to portray the positive feelings one gets from eating healthier, AKA when they “Eat Fresh.”
Through this offbeat activation, the brand hopes to push Subway’s “Eat Fresh” ethos to consumers’ top-of-mind awareness, illustrating that healthy eating does not just taste good, but also feels good.
“We’re building ‘Footlong Fame’ for Subway, and what better way to do this than by building the biggest nine-meter-long?” said Ryan Petie, executive creative director at Publicis Worldwide. “The idea is so simple, ridiculous—but we felt the world needs a bit more of that right now.”
Fancy something to wash down your 30-foot-long Subway sandwich?
[via B&T, video and cover image via Subway New Zealand]
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