Apple Finally Allows Apps Like Netflix To Have In-App Links To Their Websites
Image via TungCheung / Shutterstock.com
Apple will now allow apps like Netflix to include in-app links directing users to their website, such as when signing up. This move comes as part of an agreement with the Japan Fair Trade Commission (JFTC), and will begin from 2022.
This rule change will extend to all “reader” apps globally, which provide paid-for content, including magazine subscriptions, newspapers, music, or video streaming services.
As per CNET, this amendment to the rule is happening in the midst of Apple’s ongoing public dispute with Fortnite developer Epic Games, which accused the tech giant of having unfair control over the App Store. The agreement with the JFTC could be the first step towards Apple softening its stance on its strict rules.
“Trust on the App Store is everything to us. The focus of the App Store is always to create a safe and secure experience for users, while helping them find and use great apps on the devices they love,” said Phil Schiller, an Apple Fellow overseeing the App Store.
Earlier this week, South Korea’s National Assembly had also passed a bill to stop Apple’s App Store and Google’s Play Store requiring developers to sell app subscriptions or in-game items through the company’s in-app payments system. Typically, every transaction taking place on the App Store sees Apple receiving 30% of the total charge.
While that’s yet to take effect, Apple’s new agreement with Japan will see it take a more relaxed approach with “reader” apps worldwide.
[via CNET, cover image via TungCheung / Shutterstock.com]
Also check out these recent news
