Google Nest’s Adorable Ads Capture What Pets Are Really Up To When You’re Gone
By Ell Ko, 16 Sep 2021
Image via Made By Google
In an adorable new ad campaign for its Nest security camera and doorbell systems, Google has put the spotlight on our pets and what they get up to when left home alone.
As the system was designed to keep a watchful eye on the house when we’re away, there’s no better way to test it than to observe what our furry friends get up to when they think they’re in the clear.
Antics captured on camera include a solo game of “the floor is lava,” a self-induced sprint circuit triggered by a doorbell, and the classic backyard digging.
Enhanced with quirky illustrated details and text, the short, lively clips are narrated by influencers such as Brittany Broski, Joe Dombrowski, and Alex Toussaint.
This campaign runs mainly on Google’s digital channels, including its accounts on Facebook and Instagram. Videos were crowdsourced from Nest Cam (and pet) owners who used the #CaughtOnNestCam tag on social media.
🐶: To catch a squirrel, I must first become a squirrel!— Made By Google (@madebygoogle) September 13, 2021
Have a video of your pets doing something fun that was captured on your Nest Cam? Share it with #CaughtOnNestCam for a chance to be featured. pic.twitter.com/gH29M6LCEn
“Throughout the campaign, consumers can post new videos using the hashtag for a chance to see their video featured on @MadeByGoogle,” explained Jed Grossman, executive creative director at Arts & Letters Creative Co., the agencybehind this endearing campaign.
“After finding #CaughtOnNestCam videos online, we were inspired to show the world the magic of the new Nest Cams through the funny things pets do at home when no one is watching,” Grossman told Muse by Clio.
However, the original creator of the hashtag is unknown, and its etymology remains a mystery.
Image via Google
The new Nest lineup includes improvements to its notification system, sleek new designs, and the option of a totally wireless installation process.
There’s the doorbell and camera available from US$180, and the option to include a floodlight in the camera takes it up to US$280.
Check out some of the endearing videos on Made By Google:
🐶: Don’t step in lava! 🌋— Made By Google (@madebygoogle) September 1, 2021
The new #NestCam alerts you about the important things: 👩, 🚗, or 🐕, and 📦 on the new #NestDoorbell.
Share your best Nest Cam pet video with #CaughtOnNestCam for a chance to be featured (and voiced by Joe!) 🐾 pic.twitter.com/7mEwU8skEy
🐶Ooooh a package! What’s in it?— Made By Google (@madebygoogle) August 30, 2021
The new #NestCam alerts you about the important things: 👩, 🚗, or 🐕, and 📦 on the new #NestDoorbell
Share your best Nest Cam pet video with #CaughtOnNestCam for a chance to be featured (and maybe even voiced by Brittany!)🐾 pic.twitter.com/dnaUtIlGD4
🦌: 1, 2, 1, 2, aaand POSE!— Made By Google (@madebygoogle) September 3, 2021
The new #NestCam alerts you about the important things: 👩, 🚗, or 🐕.*
Share your Nest Cam footage of animals #CaughtOnNestCam for a chance to have Alex give them a new voice 🐾
*Working internet and Wi-Fi required pic.twitter.com/L2lPfY18Rn
Dog: 👀 I know what that doorbell means. Let’s GO!— Made By Google (@madebygoogle) September 6, 2021
The new #NestDoorbell can detect a 👩, 🚗, 🐕, and 📦 * so you know exactly when the dog walker arrives.
Share your Nest Cam pet videos with #CaughtOnNestCam for a chance to be featured 🐾
*Working internet and Wi-Fi required pic.twitter.com/wow259S7yW
[via Muse by Clio, images via Google]
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