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IKEA Bands Together With Swedish House Mafia To Create Music-Centric Homeware
By Alexa Heah, 20 Sep 2021
Image via Swedish House Mafia
IKEA is collaborating with fellow Swedes, the Swedish House Mafia, on a collection that’ll be exploring “music and creativity at home.” The collection will primarily focus on affordable music-centric homeware.
The partnership hopes to encourage more people to explore their music-making talents at home by providing homeware for the producing, playing, and listening stages of the craft.
Not only will these products make it easier to be creative at home, but they’ll also equip beginners with the necessary tools to get started.
“We want to explore how IKEA together with Swedish House Mafia could make the everyday life easier for the many people listening to and creating music. This collection will enable people to create the perfect home studio for an affordable price,” said James Futcher, the Product Design Lead at IKEA Sweden, as per Bustle.
The band concurred, saying: “We both wanted to reach out of our comfort zones and create something new and fresh together: a pure collaboration between music creators and a home expert.”
Fans of the group—or the furniture store—will have to wait a little while before the collection launches in September 2022. However, stay tuned for more details about the collaboration soon.
[via Bustle, cover image via Swedish House Mafia]
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