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Amazon Seizes ‘Tomorrow War’ Beast, Transporting It By Truck In Enamoring Promo
By Mikelle Leow, 20 Sep 2021
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Video screenshot via The Tomorrow War
Not your average Amazon shipment, a cargo truck carrying a live alien was seen in high-traffic areas in Tokyo’s Shinjuku, Shibuya, and Harajuku.
The astonishing promotional stunt for the Amazon Prime blockbuster, The Tomorrow War, took place in June and July, but it’s just now enamoring viewers on social media. The creature, one of a dangerous alien species called Whitespikes, is depicted as being chained down in a vehicle with see-through glass.
The Tomorrow War movie advertising in Japan from
The sci-fi thriller, which stars Chris Pratt, follows a group of time travelers from the year 2051, who have returned to the present day to warn of an incoming global war against the Whitespikes.
With the film’s themes centered around science and the military, this stunt was just one part of a wider global campaign. According to the Event Marketer trade magazine, more Whitespikes were captured with their tentacles dangling out of trucks in places like Hollywood & Highland, Venice Beach, and the Huntington Beach, accompanied by “military convoys.”
Jared Goldsmith, global head of action and thriller marketing at Amazon Prime Video, said the activations took a lot of strategic planning since ideas had to translate for different markets around the world. “We’re available in over 240 different countries, so it was translating and localizing into multiple languages. But it also takes creativity and all the teams aligning around a strategy and being able to develop creative that’s going to resonate globally, but still have local relevance,” Goldsmith said in a statement obtained by the magazine.
Well, it worked. Months after the advertisements’ appearances, Whitespikes are leaving the public tongue-tied again.
[via r/interestingasfuck and Event Marketer, cover image via The Tomorrow War]
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