‘Fur-tual Boutique’ Lets You Try Halloween Outfits On Pets Without The Struggle
By Ell Ko, 23 Sep 2021
Image via Chewy
Sometimes dressing a pet up for Halloween can be more fun than dressing yourself up for Halloween, and pet supply company Chewy gets that.
But pets don’t necessarily want to subject themselves to a try-on session of costumes less to their amusement than their owners’.
And sometimes, the dissatisfaction is so great, the costume won’t stay on long enough to take a picture of the disgruntled fur baby in pumpkin-shaped garb.
Hence the ‘Fur-tual Boutique’, an initiative by Chewy to allow pets to “try on” their new costumes through harnessing augmented reality (AR). This fitting room allows pet parents to see the furry bundle of joy in up to seven of the company’s bestselling costumes before deciding which one to buy.
All you need to try this out is a smartphone or equivalent device to visit the “boutique” with. Just one front-facing shot of the star of the show is needed, making sure to include their full body in the image.
Image via Chewy
The image will then be used to “try on” the costumes, with the ability to adjust the clothing to fit your pet just right.
Some of the costumes available include a frightening bipedal werewolf sure to spook the poor mailman, or an endearing teddy bear to bring out the cuddliest nature of the most angelic pets.
And when the costume does arrive at your doorstep, there’s still no need to spend an entire pack of treats to try and get the pet to sit still long enough for a good photo. After the virtual try-on, you’ll receive a photo and a GIF of the styling session for the “aww”-worthy social media post.
The innovative boutique can be visited here; just scan the QR code for entry.
NOW LIVE! Pop into our Fur-tual Boutique experience to virtually dress up your bestie in our top Halloween costumes available #OnlyAtChewy. Show us your creations for a chance to win a spooky surprise. 👇 https://t.co/oVLKhQSFiC— Chewy (@Chewy) September 15, 2021
Terms & Conditions apply. pic.twitter.com/polIczKxnG
[via Apartment Therapy, image via Chewy]
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