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Heinz Tomato Blood Ketchup Creeps Into Stores For The Ultimate Costume ‘Drip’
By Ell Ko, 13 Oct 2021
Image via Heinz
Sourcing the easiest substitute for blood will often see hands reaching into the kitchen cabinet for the essential staple in both dining and wallet-friendly costuming: ketchup.
It appears that Heinz has recognized this alternate market for its ketchup, especially as the day widely regarded as the pinnacle of dressing up—Halloween—is just around the corner.
“We believe that if you have Heinz, you have a costume!” states Ashleigh Gibson, brand director at Heinz. And what better way to reflect this than dousing the bottles themselves with an ultra-spooky makeover just in time for the seasonal affair?
Heinz’s Tomato Blood Ketchup is being “unleashed” across grocery stores in the US, labels on its 20oz bottles cheekily promoting its “57 blood types,” a nod to its ingredients remaining assuredly the same. Just tomatoes, no foul play.
In addition to the special-edition bottles of costume enhancers that can be picked up at grocery stores, the brand is also releasing a Tomato Blood Costume Kit: everything you need for a bloody good costume wrapped up in one neat package, from face paint, tattoos, and vampire fangs to applicators, and of course, the Blood Ketchup. These kits were made available to buy for US19.99 on Tuesday.
Still not enough spooky spirit? The popup Halloween Store in Los Angeles might do the trick—or treat. Fans will be able to visit the venue at Santa Monica Place to get their claws on exclusive Halloween merchandise and start creating their costume using Blood Ketchup at the store’s own ‘Drip Stations’.
“There are few nights more magical than Halloween and for years Heinz has helped people make memories by helping them transform into the spookiest versions of themselves,” Gibson says in the news release.
“This Halloween is no different and we’re looking forward to seeing the deliciously spooky looks people come up with using Heinz Tomato Blood Ketchup.”
[via Pittsburgh Post-Gazette, image via Heinz]
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