Burger King Makes Adorable ‘Candy’ Out Of Whoppers For Trick-Or-Treating
By Mikelle Leow, 30 Oct 2021
Image via Ogilvy
Instead of a surprise center of caramel, Burger King’s fun-sized treats are filled with beef, onions, tomatoes, and lettuce.
For Halloween, the fast-food chain in Puerto Rico has made Whopper Jrs even tinier to become seasonal Mini Whopper Jrs, wrapped into little flame-grilled ‘candies’ for trick-or-treaters who may not necessarily have a sweet tooth. The delightful activation comes from advertising agency de la cruz | Ogilvy.
Burger King Puerto Rico flips the "trick or treat" tradition with the launch of candy-shaped Mini Whopper Jrs.— Ogilvy (@Ogilvy) October 29, 2021
The #Halloween inspired campaign from de la cruz | Ogilvy is only available for a limited time, so download the Burger King app & score them while you can. pic.twitter.com/aWUKnOQ5vF
Only 300 of the candy-shaped burgers will be handed out per participating restaurant, to be ordered via the Burger King app. Just make sure to devour these one-bite treats as soon as you can—Moldy Whoppers are a horror story for another Halloween altogether.
“Halloween has always been synonymous with costumes, fantasy, sweets and treats… The Mini Whopper Jr will be a big surprise for those who prefer a non-sweet treat, of their favorite flavor,” described Daniel Pérez, Burger King Puerto Rico’s vice president of marketing, in a statement.
[via Ogilvy and El Nuevo Día, images via Ogilvy]
More related news