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Lay’s Launches Vodka Distilled From Its Own Unique Potatoes
By Mikelle Leow, 16 Dec 2021
Image via Frito-Lay
There must be something in the water, or maybe everyone’s just day-drinking now, as snack brands have begun dishing out their own booze. Hot on the heels of Oreo wine, potato chip giant Lay’s has found more ways to use its proprietary spuds by making—you guessed it—vodka.
Lay’s Vodka, a “one-of-a-kind” blend created by Frito-Lay and Portland-based Eastside Distilling, is distilled from the very potatoes used to produce Lay’s potato chips, along with a portion of Portland Potato Vodka.
Yep, Lay’s potatoes are made different. They were developed by Frito-Lay food scientists—and as per Food & Wine, citing a Hartford Courant profile in 2018, Lay’s proprietary spuds are “drier and grainer” than the popular grocery store-ready varieties of Russets, Yukon Golds, and Reds.
With the key ingredient being this special, Lay’s ensured not to overpower it with chip flavors. Instead, it let the potato shine through in a “crisp, clean” straight 80-proof vodka.
The limited-edition spirit is sold on the Eastside Distilling website for US$40 a pop, with bottles numbered one through 1,300.
[via Food & Wine, images via Frito-Lay]
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