Don't miss the latest stories
Advertise Newsletter
Network
  • The Creative Finder
  • The Bazaar
  • Deals
  • Status Is Down
Community
  • Sign up / Log in
  • Discussion Forums
  • Calendar of Events
NEW

Follow

Share this

Cars
Automotive
Business
Sustainability
Technology
  • Sustainability
  • Technology
MENU
  • Advertise with us
  • Submit tip/feedback
  • Work with us
  • Subscribe to newsletter
  • Subscribe to RSS
Advertise here
Advertisement

Hyundai Reportedly Stops Making Engines Entirely, Goes Full Speed Into Electric

By Alexa Heah, 29 Dec 2021

Subscribe to newsletter
Like us on Facebook
Image via Hyundai USA

 

Despite a setback earlier this year that saw Hyundai recalling 82,000 of its electric cars due to battery fires, it seems the Korean brand has yet to give up its ambitions to be one of the key players in the electric vehicle (EV) market.


Back in February, the automaker faced a loss of US$900 million when it issued the recall, which CNN posited was one of the most expensive in history. An internal investigation found that the cars’ defect battery cells, which were made by fellow Korean counterpart LG, had short circuited. 


Now, leaving the unfortunate incident in the past, Hyundai are moving forward into the electric future at full steam. Recent reports have said the company is shutting down the its internal combustion engines department, in a push to fully focus on its electric car development.

Advertisement
Advertisement


An email sent by the brand’s Head of Research and Development, Park Chung-kook, as translated by Korea Economic Daily, said: “It is inevitable to convert into electrification… our own engine development is a great achievement, but we must change the system to create future innovation based on the great assets from the past.”


According to Input, the 12,000 employees working on combustion engines will be transferred to the EV development team. Soon, Hyundai is planning to transform its powertrain research center into one just for testing EVs.


If anything, the automaker certainly has its work cut out for it. Not only are electric vehicles becoming more popular, it faces increased competition from pioneering brands such as Tesla, Ford, and Rivian in its attempt to carve out a piece of the niche market.

 

 

 

[via Korea Economic Daily, Input and Electrek, cover image via Hyundai USA]

Receive interesting stories like this one in your inbox
Advertise here

More related news

Advertise here
Also check out these recent news
Web Design
Link to news page

When Your Website Goes Down, This Is the Page Customers Meet Instead

2027
Link to news page

2027 Already Has A Color Of The Year And It’s Beginning On ‘Grounded’ Territory

IKEA
Link to news page

IKEA & Xbox Press Play On Furniture & Storage Inspired By The Iconic Controller

Fashion
Link to news page

Vogue Presents ‘United Flags of Fashion’ With Top Designers For All 50 States

Coca-Cola
Link to news page

Coca-Cola Pours Fresh Life Into Its Iconic Branding With Worldwide Redesign