Tom Ford Unveils The World’s First Automatic Watch Made From Ocean Plastic

If you’re looking for a stylish automatic timepiece that’s good for the planet, Tom Ford’s latest addition to its Ocean Plastic range is the perfect fit. 

The brand has created the world’s first automatic watch made out of recycled ocean waste, containing “no virgin plastics or non-ocean bound plastics and is traceable to the collective source.” 

With each piece, the wearer saves “the equivalent of 35 bottles of plastic waste from the ocean,” proving that you can be chic yet sustainable.

According to Hypebeast, the model comes in a matte black or white frame, with a choice of five different strap colors—blue, black, white, orange, and yellow, all made from 100% ocean plastic.

Not only is the watch made entirely out of recycled materials, CR Fashion Book reported that the transportation of the ocean plastic granules used to make the timepiece was kept carbon neutral, with its compounding powered solely by solar energy. 

The Ocean Plastic Sport is available here for US$1,495. 

[via Hypebeast and CR Fashion Book, images via Tom Ford]