Prada & Adidas Crowdsource 3,000 Images From Fans For ‘Beeple-Style’ NFT Project
By Alexa Heah, 21 Jan 2022
Last month, Adidas made its first foray into the metaverse with an NFT collection in partnership with the iconic Bored Ape Yacht Club, PUNKS comic, and gmoney.
Now, it has teamed up with Prada for another project, this time focusing on user-generated content. Titled ‘Adidas for Prada Re-Source’, the collection will be based on the two brands’ recently-released Re-Nylon collaboration.
According to HYPEBEAST, the project will allow fans to contribute 3,000 digital images to be minted as individual NFTs. As per Vogue Business, submitters will remain owners of their artworks, with the ability to sell on the secondary market.
All the images will then be collated into a giant art piece by digital artist Zach Lieberman, which will be auctioned off on the SuperRare marketplace from January 28 to January 31.
“The crowd-sourced digital artwork” will feature a collage style “similar to Beeple’s $69 million ‘Everydays: The First 5000 Days,’” described Vogue Business.
Proceeds from the sale will go towards Slow Factory, a non-profit organization using education to devise meaningful solutions in inclusive communities.
If you’re keen to take part, register from January 24 with a digital wallet before submitting a photograph—making use of an exclusive filter designed by Lieberman.
The brands will choose 3,000 contributors to be part of the collection.
“Prada sees the emergent metaverse as a new space for the brand to re-define luxury for the next generation and cultivate shared experiences that honor the brands’ spirit of experimentation and creativity,” Lorenzo Bertelli, Prada’s Marketing Director, told CoinDesk.
Introducing adidas for @Prada re-source —an ambitious first-of-its-kind NFT project featuring user-generated and creator-owned art, in collaboration with digital artist @zachlieberman.— adidas Originals (@adidasoriginals) January 20, 2022
3,000 tiles, 1 canvas. Play.
Learn more at https://t.co/biHgWL4rQq#adidasforPradaNFT pic.twitter.com/bKBnmkWDWI
adidas and @Prada explore a selection of apparel & accessory pieces carrying the DNA of both partners. Complementing the collection with a reinterpretation of the Forum through the addition of Prada’s signature Re-Nylon textile and mini-pouch attachments.— adidas Originals (@adidasoriginals) January 5, 2022
Coming soon. pic.twitter.com/3l0svwQ8ir
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