Frank’s RedHot Sauce Creates ‘Edible NFT’ To Go With Your SuperBowl Wings
By Alexa Heah, 28 Jan 2022
Frank’s RedHot has announced the release of its first “edible NFT” and its first cryptocurrency, ‘Bonecoin’, to celebrate the SuperBowl.
One of the staple snacks of the Big Game, buffalo wings, are front and center in this move. From January 27 to February 13, fans can scan images of their chicken wings to earn Bonecoin. The fan who accumulates the most Bonecoin at the end of the campaign will win the exclusive Frank’s RedHot NFT along with an edible prize, as per ComicBook.com
The brand itself acknowledges just how out of the norm this idea is, describing Bonecoin as a “wing-based currency that has nothing to do with real money.”
“Sounds ridiculous? Sounds about right,” said the site.
“We’sre excited to be a first to offer an edible NFT, or what we’sre calling an eNFT,” said Alia Kemet, Vice President of Creative & Digital at McCormick, as per ComicBook.
“What better way to enjoy football than with your own Frank’s wing art—both digital and edible,” she added.
To “mine” more Bonecoin, fans can head over to the site here for links to follow the brand on Instagram or Twitter.
[via ComicBook.com and PR Newswire, cover image via Frank’s RedHot]
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