‘Wordle’ Moves Into Its New York Times Home, Ending Some Players’ Streaks

Well, we did kind of all see this move coming. 

Ever since it was announced that the New York Times had acquired Wordle, the latest bite-sized word game that has taken the world by storm, it has been in the back of people’s minds that some rebranding would be taking place. 

A formal move to the Times’ site was discovered today, with the original website (https://www.powerlanguage.co.uk/wordle/) now redirecting players to the game’s new home. 

Engadget notes that Wordle hasn’t begun showing up on the Games landing page just yet, although this will presumably be updated with time. 

At its new home, most things look pretty much the same—bar the glaringly different URL, of course—apart from one thing: the titular “Wordle” is now presented not in the usual sans serif font, but in the Times’ signature lettering. 

Unfortunately, beneath the surface, things might not seem so similar. TechCrunch reports that although players’ gameplay statistics have survived the migration, the same can’t be said for everyone’s daily streaks.

This was also confirmed by a spokesperson by the Times, stating to CNET that the newspaper is “aware of this and are currently investigating,” and a tweet addressing players on the issue. 

Hi Wordlers! We are aware that your "current streak" has been reset today. Our Games team is currently investigating. Stay tuned for more #Wordle updates.

— NYTimes Wordplay (@NYTimesWordplay) February 10, 2022

This URL redirection appears to be effective on desktop, although the same can’t yet be said for mobile, if you’re looking for one last, already somehow nostalgic, hurrah.

[via TechCrunch and Engadget, screenshot via Wordle]