Dove Debuts Reusable Body Wash Bottles Destined To Be Too Pretty To Throw Away
By Mikelle Leow, 15 Feb 2022
While shampoo bottles and the like don’t necessarily have to be single-use, it’s easy for consumers to discard them without thought. Dove’s new reusable packaging, on the other hand, reminds you to cherish them and ultimately keep plastic waste out of landfills.
After producing a refillable deodorant, the Unilever-led beauty company tasked brand design agency JDO to envisage body wash packaging that’s “too beautiful to throw away,” as quoted by Retail Times. The studio designed reusable bottles, concentrate refills, and starter kits that gracefully distinguished themselves from the original containers all while retaining the classic Dove look.
The body wash bottle is adorned with botanical motifs, with green fronds juxtaposed against a sleek, silver recycled aluminum body to create a spa feel. In gold font is the reminder: “Refill, Reuse, Repeat.”
The Dieline details that the bottles arrive with a clear strip that shows how much product is left inside. Each can hold up to 16 ounces of body wash.
When they’ve emptied the bottle, the user can grab more product from the accompanying concentrate refill bottle, which is produced from 100% post-consumer recycled (and recyclable) plastics too. The refill just needs water to transform into body wash, with no compromise on quality.
Dove, whose items are certified cruelty-free by PETA since they are not tested on animals, adds that just refilling the container twice means you’ll be cutting out half your plastic use as compared with a regular Dove body wash.
“Many people have the desire to do their part in protecting the planet, but they’re not exactly sure on how to go about it,” says JDO’s managing director Fiona Florence. “Dove's latest innovation provides them with an opportunity that is easy and effective.”
“The creative challenge here is about changing consumer behavior by showing them that they can reduce plastic while still enjoying the Dove products they love,” Florence details. “Our design creates belief that change is not only possible but simple and beautiful.”
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