Apple Confirms March 8 Event With Invite To ‘Peek Performance’: What It Means
By Mikelle Leow, 03 Mar 2022
Image via Apple
It’s almost time for Apple’s spring launch again, and the Cupertino giant has confirmed it to fall on Tuesday, March 8, at 10 am PT (1 pm ET). As usual, there might be some clues about what to look out for that the company has left in its invite.
Although the keynote will be conducted at the Steve Jobs Theater on the Apple Park campus, members of the press will have to watch it virtually, a safety measure that Apple has been taking ever since the COVID-19 outbreak began.
The upcoming unveiling is named ‘Peek Performance’—with emphasis on the use of “peek” instead of “peak,” inviting users to take a gander at Apple’s radical enhancements to performance technology. 9to5Mac deduces that it’s an obvious insinuation at products with 5G connectivity.
Gadgets to expect include an iPhone SE, an iPad Air, and at least one Mac that’s powered with an Apple silicon chip—all of which have been reported to run on 5G technology (yes, even the “budget” iPhone).
With “Peek” signifying a quick look, there’s a potential that audiences will be shown a futuristic, state-of-the-art product that hasn’t quite broken into the market yet. This might point at Apple finally teasing its long-awaited mixed-reality headset—though that would be unlikely, since tech insiders are looking, at the very least, at an end-2022 launch instead.
Continuing a tradition, Apple has created an augmented-reality version of its invite’s logo for users to explore in their own spaces. To access it, you can head over to the Apple event page on your iPhone or iPad.
Peek performance. March 8th. See you there. #AppleEvent pic.twitter.com/cEKMq7BuBh
— Greg Joswiak (@gregjoz) March 2, 2022
The event will be streamed live via the video below.
#AppleEvent March 8th pic.twitter.com/Lo2fP6nHIP
— Ben Geskin (@BenGeskin) March 2, 2022