Dove Highlights Freckles, Stretch Marks On Soaps As Marks Of Real Beauty
Video screenshot via MullenLowe SSP3
Dove has been a staunch advocate for real, unfiltered beauty, going where few in the industry have dared to go. The brand has not only stopped airbrushing photos for years but has also revamped its packaging before to celebrate diverse body shapes and sizes, among other things.
As the company stays faithful to its stance, it’s now turning to its own soaps to pay tribute to the unique bumps, marks, and contours of women. Because what better way to bare your convictions than through the product you’re most proud of?
The campaign, entitled #RealSoaps, showcases freckles, wrinkles, and stretch marks on Dove’s beloved soap bars, reflecting the intricacies that make women real. The sweet activation was produced by advertising agency MullenLowe SSP3 to uplift the Colombian market.
Image via MullenLowe SSP3
Dove details that its bar soaps always appear smooth and unblemished on shelves, but what people don’t know is that some of them come out of the factory with cracks and slits, which it stresses are part and parcel of “real beauty.”
Video screenshot via MullenLowe SSP3
In line with the campaign, Dove is encouraging women to bare their unretouched skin on social media with the #RealBeauty hashtag.
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80% de las mujeres no son felices con lo que ven en el espejo e intentan esconder partes de su piel como pecas, arrugas...
Posted by MullenLowe SSP3 on Tuesday, March 15, 2022
[via Copublicitarias, video and images via MullenLowe SSP3 for Dove Colombia]
