McDonald’s Debuts ‘McDelivery Detectors’ That Send Food If Your Cooking’s Burnt
By Mikelle Leow, 14 Apr 2022
Video screenshot via TBWA\NEBOKO
Are you one of those with the sort of amnesia that keeps drawing you back to the kitchen, only for your cooking to be a disaster? Well, once
bitten burnt, twice shy, because McDonald’s has the very gadget to salvage those situations.
The fast-food giant’s Netherlands arm is giving out ‘McDelivery Detectors’ that kind of work like smoke detectors, but send help in the form of food.
The device senses when your food is burnt via its smoke, then sends out a text message asking if you’d like to have a McDonald’s meal delivered instead of munching down on a crispy, carbon-infested dinner. Once it gets the green light, emergency food will arrive within minutes.
Only a limited number of McDelivery Detectors will be available, though, and customers will have to vie for one by sending in their worst cooking mishaps through the McDonald’s app by May 2. Because the McDelivery Detector isn’t an actual smoke detector, it will arrive with a real one.
The detector aims to bring “instant happiness after bad luck,” according to TBWA\NEBOKO, the advertising agency behind the campaign.
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