Heinz Turns Online Craze Into Reality With Innovative ‘Dip & Crunch’

Heinz, one of the world’s largest makers of condiments, has just stepped up its game with the release of a first-of-its-kind food innovation that aims to change the way we eat burgers forever: the Dip & Crunch. 

Pairing a restaurant-style sauce with crispy potato crunchers in a two-in-one offering, all foodies have to do is dip their burgers into the sauce before coating it with the salty crunchers for unbelievable flavor and texture.

According to Fast Company, Heinz immediately pounced on the trend that’s been making the rounds on TikTok, where many users have experimented with dipping their burgers into sauces and chips. 

This new condiment will be available in an original version, made with tomato puree, molasses, sun-dried tomatoes, garlic powder, tamarind concentrate, onion powder, and spices, and a spicy flavor that adds a dimension of heat for that extra kick. 

“Here at Heinz, we recognize the magic in making memories on burger night thanks to the way our condiments uniquely elevate the classic burger,” said Brand Director Ashleigh Gibson.

“As we continue to reimagine mealtime, we’re excited to offer a solution for consumers looking for accessible dipping sauces and unique textures to help further embrace the fun of cooking and eating at home,” she added. 

[via Fast Company and Heinz / Business Wire, cover image via Heinz / Business Wire]