Domino’s & Netflix Launch ‘Mind-Ordering’ App To Summon Pizza With Your Powers
By Mikelle Leow, 17 May 2022
Image via Domino’s Pizza / PR Newswire
Constantly dreaming of that pizza pie in the sky? Your thoughts might actually be so powerful, they could manifest a real Domino’s pizza and transport it to your doorstep via telekinesis.
As futuristic or dystopian as it seems, a “mind-ordering” pizza delivery app exists, thanks to a collaboration between the pizza chain and Netflix as Stranger Things 4 is set to float into the public’s consciousness. Separate from the regular Domino’s app, the new Domino’s Mind Ordering service (available on the Google Play Store) is driven by your pizza-summoning abilities.
In the app, you’re transported to the year 1986 and assume the role of a test subject at the Hawkins National Laboratory. Orders are placed with the help of facial recognition and eye-tracking features, replacing buttons with facial expressions and head gestures.
Ordering is optional; customers can still explore a virtual replica of the cold, secret laboratory on their own and discover intriguing Stranger Things-themed Easter eggs. Elevating the retro-futuristic experience are limited-edition 80s-inspired pizza boxes for medium and large pies.
The campaign will lead up to the arrival of Volume One of Stranger Things 4 on May 27, 2022. Volume Two, on the other hand, will debut on July 1, 2022.
[via Marketing Dive and Bloody Disgusting, cover image via Domino’s Pizza / PR Newswire]
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