Diesel wants to be your pants… and it now wants to get in your pants.
As spotted byForbes, the denim Dom partnered with sexual wellness product brand LELO a few months back. Their little rendezvous birthed two toys spiced up in the fiery Diesel red and branding.
The aim of this collaboration is to “turn your everyday special,” apparently. According to the Diesel x LELO campaign video, “release is where you find it.”
One of the settings the pair have in mind is, um, the workplace. The video depicts coworkers getting hot and heavy in the office. A few scenes showcase people at the gym, sweating it out with the buzzy gadgets.
“Shot in everyday settings, such as the office and the gym, the campaign is an irreverent illustration of the normalcy of human desire and urges,” Diesel explains.
It’s more likely an abstract portrayal of how LELO’s products can sit prettily on any desk—be it your workspace or bedside table—without raising any alarms.
The first product is a co-branded spin on LELO’s SONA Cruise, a woman’s vibrator that—according to Forbes—doesn’t look too different from a computer mouse. Printed on it are the words, “ALL I NEED IS A CHARGE.”
The other device is TOR 2, a vibrating ring for men, which reads, “TURN ME ON.”