Balenciaga Director With A Bag Of Lay’s Chips Fuels Talks Of Next Purse Craze
Photo 153917052 © Adrianadh | Dreamstime.com
Are you hungry for the next it-bag? If sightings of Balenciaga’s creative director Demna Gvasalia—known simply as Demna—are to be believed, you could soon be looking like a snack with a luxurious Lay’s bag.
Is a Lays x Balenciaga collaboration on the way? That’s the question ringing in fans’ minds when Demna attended Antwerp’s Royal Academy of Fine Arts’ graduate fashion show clutching a bag of Lay’s Original Wavy Potato Chips. A viral TikTok video by ENFNTS TERRIBLES Magazine reveals he never went anywhere without it.
If this is a hint at an upcoming fashion capsule, it’s almost a surety that the chip bag on show wouldn’t be the actual product. That’s just a regular snack packet you can grab from the store, and its accessibility certainly does not scream status symbol.
Demna paired his crinkly clutch with a casual fit consisting of an Adidas tracksuit and a baseball cap that day.
@enfntsterribles We went to the graduation show of the #Antwerp #Fashion Department and we saw @Balenciaga’s #Demna walking around with a bag of Lay’s chips as an actual purse.
♬ original sound - Troye Sivan
As ridiculous as the idea seems, it isn’t too out of the ordinary for Balenciaga, which previously debuted extremely-tattered sneakers, a paper bag-like tote, and goth Crocs, among many others.
To Demna, anything run-of-the-mill can be made exciting when carried into a new setting. He declared after his F/W 2022 show (via Business of Fashion) that Balenciaga-branded clothes aren’t the way to make you look like you’re wearing Balenciaga threads—“you just need the [Balenciaga] tape.”
Will fans tote-up on aisle five soon? If you can barely wait to find out, you can steal Demna’s actual look now for just US$3.99 at Walmart. The 7.7 ounces of chips in the bag come free.
[via Dazed and Paper Magazine, cover photo 153917052 © Adrianadh | Dreamstime.com]
