This Billboard Lets People Pick Out E-Waste And Exchange It For Cash
Advertising billboards are usually set up to entice people to spend money. However, new billboards paying consumers are popping up around England.
As part of a promotional campaign to get people to recycle their old tech trash, electronic goods retailer Currys has placed its old digital goods onto billboards where people can pick them up and bring them back to the store in exchange for cash vouchers.
The ‘Cash for Trash’ project was created to entice people to not only recycle the trash placed on the boards by the company but also bring in their own old goods to the store to be exchanged for cash.
The billboards were created in tandem with advertising and media agencies AMV BBDO and Spark Foundry and were set up in London, Leeds, and Manchester.
Have you seen an OOH full of old and broken tech which passers-by can grab on the way past and redeem for money off at @currys? The Cash for Trash initiative gives people a minimum of £5 for any old, broken or unused technology they bring into store. Well done AMVers 😃 pic.twitter.com/npRs8UjzUb
— AMV BBDO (@AMV_BBDO) August 8, 2022
A minimum of £5 (US$6) will be given to those who come to recycle the goods. Subject to participation, those who agree will be filmed taking the trash off the billboard and put up on its social media.
As advertising campaigns go, this is as win-win as one can get. Not only will consumers receive monetary rewards, but it also gives Currys a chance to demonstrate their recycling prowess. According to Creative Boom, Currys has claimed to be the UK’s largest tech recycler and states that it recycles over 65,000 tonnes of tech each year.
The ever-growing mountains of waste is speeding up climate change, and companies big and small are getting creative with substainability efforts to align with socially-conscious consumers.
Coca-cola has also done a similar campaign where customers can drop off old plastic bottles at a ‘reverse vending machine’ in exchange for gifts.
[via Creative Boom and Campaign, cover image via AMV BBDO]
