Subway Serves Giant 3D Sandwich Billboard That Onlookers Can Design In Real-Time
Imagine if the food of your imagination manifesting right in front of you. That’s what happened with customers in Westfield Stratford City, UK, who designed their very own Subway sandwiches on the brand’s new 3D billboard installation.
Through the interactive display led by creative agency Above+Beyond, fans were invited to create the sub of their dreams on their phones, with the final product broadcasted on the giant screen in bright, lifelike graphics.
To make things even better, the participants were later surprised by brand ambassadors couriering a real-life version of the very same sandwich they thought up earlier.
According to Marketing/Beat, this delightful campaign is part of Subway’s plan to increase its brand recognition in the UK, while at the same time showcasing the variety of its menu by allowing customers to mix and match ingredients for the perfect sub.
Check out how the entire experience went down below.
[via Marketing/Beat and Above+Beyond, cover image via Above+Beyond]
