Queen Elizabeth II’s Royal Warrants On 100 Brands Now Rendered Invalid
By Alexa Heah, 13 Sep 2022
During her 70-year-long reign on the throne, Queen Elizabeth II issued hundreds of British Royal Warrants—official acknowledgements that a business has supplied goods or services to the Royal Family.
This warrant allows brands to advertise as such by featuring the Royal Arms emblem on packaging to indicate that their products have been linked to Buckingham Palace.
However, following the death of Her Majesty, all the Royal Warrants issued during her term will be rendered invalid, with the 100 affected companies given only two years to seek a reappointment or halt the use of the iconic symbol on any packaging.
According to Food & Wine, although merchants might be disappointed by the rescindment, this setback may not be as devastating as it appears, considering that holders of the certification have already had to reapply for the appointment every five years as proof that Royal households have been supplied to “on a regular and ongoing basis.”
In fact, not all applicants are allowed to keep the coveted status, with the holders association reporting that on average, 30 new Royal Warrants are granted annually, while a similar number of acknowledgements are voided.
As per The Grocer, notable names among the awardees include Heinz, Coca-Cola, Unilever, Selfridges, and Johnnie Walker. The full list of holders can be found here.
Interestingly, several retailers have successfully maintained the warrants through successive monarchs. For example, Waitrose was first added to the list by King George V in 1928 to supply groceries and cleaning materials to the Royal households, and has remained an awardee ever since.
It remains to be seen if King Charles III will grant the Royal Warrants to the same companies chosen by Her Majesty, or if he will enact new standards—with a possible focus on sustainability—that will see new first-time entrants.
[via Food & Wine and The Grocer, cover image via Martin Applegate | Dreamstime.com]
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