Tinder Debuts Adults-Only ‘SwipeMart’ Store To Match You With The Perfect Snack
By Nicole Rodrigues, 25 Sep 2022
Tired of looking for love online? Tinder is bringing its flagship brand of convenience to the real world.
Mimicking Japan’s ubiquitous minimarts (or “konbini”), the dating site’s latest marketing project sees itself selling corner store-inspired goodies to app users.
The aptly named ‘SwipeMart’ is located on Center Street in Shibuya, just a few minutes from the famous Shibuya Crossing. You can pick up snacks like Super Like chips, Boost ramen cups, and even Tinder’s version of the famous Family Mart fried chicken FamiChiki, Tinder Chiki.
Also available are matchy underwear.
Instead of a grab-and-go, since this isn’t your basic run-of-the-mill konbini, a photo booth was set up where you could take pictures for your profile. Then, if you didn’t like the image taken, you could swipe right to start over.
Love and fried chicken were not the only things Tinder offered at its store. In fact, there were free live performances from Japanese acts such as Elle Terese, CYK, Vick, and Shimamo to heat things up.
Unfortunately, the pop-up event ended before Japan could fully reopen its borders. Fingers crossed that the store will return someday for more to bag home some love(-inspired) snacks.
[via Hypebeast and Time Out, cover image via Tinder Japan]