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Mercedes-Benz Designs Ultramodern Car That Can Only Exist In Virtual Reality

By Nicole Rodrigues, 30 Sep 2022

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Image via Mercedes-Benz

 

Some ideas stay better as ideas, and that’s precisely Mercedes-Benz’s approach to creating its latest car. 
 
Well, calling it a creation may be a stretch as it is just a conceptualization that the company intends to keep only in the digital world. 
 
The futuristic model—which doesn’t even have a name, that’s how exploratory it is—was designed with Riot Games and showcased at the League of Legends World Championship. And as the automaker never intended to bring it to life, it had free reign over what it would look like. 

 
The result is a surrealistic hypercar with what looks like a translucent blue body so that you can see the vehicle’s inner workings. Perhaps its most eye-catching feature is its wheels, which seem to be a part of its body. 

 

#MercedesBenz presents another highlight at the 2022 League of Legends World Championship:
The all-virtual show car co created with Riot Games blurs the boundaries between reality and the virtual space.
But that’s just the beginning! Learn more: https://t.co/6Sgb58ZD1h pic.twitter.com/tFKCzHxEBO

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— Mercedes-Benz Press (@MB_Press) September 28, 2022


According to Mercedes-Benz’s chief design officer, Gorden Wagener, conceiving an automobile in virtual reality opens up a world of possibilities. Basically, anything was a go with the team behind the vehicle. “When designing an extraordinary and virtual show car, two worlds merge—real automotive design and animated design,” he says as the concept displays the limitless creativity that can take place in virtual reality. 

 

Image via Mercedes-Benz


The only way to experience the model right now is by watching Lil Nas X’s music video for Star Walkin’, produced for the League of Legends World Championship. It is also expected that an infotainment experience based on the game will reach the Mercedes-Benz EQS sedan and SUV in early November. 

 


 
 
 
[via Robb Report and Motor1, images via Mercedes-Benz] 

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