Twitter Will Soon Allow Organizations To Verify Accounts Associated With Them

Can’t keep up with what’s going on at the Twitter headquarters? Well, since Elon Musk took over the social media platform, there’s been a multitude of changes to the application. First, the site announced it would be allowing all users to gain the coveted blue checkmark for $7.99 per month. 

However, this move has made it incredibly difficult to distinguish between actual celebrities and organizations from regular users, to which the network tried rolling out a separate “official” gray verification, which was taken down just hours after launch.

Since then, Musk has halted the sale of the Twitter Blue subscription service and its accompanying blue tick, with some paid users reporting that despite having paid the fee, their checkmarks no longer appear on their profiles. 

Now, following the mess that’s seen advertisers pausing their activities on the platform in droves, the Chief Twit has made yet another announcement: that there’ll be a new way for organizations to authenticate accounts. 

Rolling out soon, Twitter will enable organizations to identify which other Twitter accounts are actually associated with them

— Elon Musk (@elonmusk) November 13, 2022

Soon, verified organizations on the site will be able to “identify which other Twitter accounts are actually associated with them.” This change undoubtedly comes as major companies continue to suffer from the chaos that paid-for verifications have created. 

As previously reported, pharmaceutical giant Eli Lilly saw its stock fall by 4.37% after a fake “verified” account tweeted that it was making insulin free for all. In addition, Musk apologized for how slow the application has been across the globe, though he also said that the site “feels increasingly alive.” 

Increasingly alive or increasingly chaotic? Depends on whom you ask, but there’s no doubt more changes will be coming to Twitter in the near future, so hang on tight. 

[via Engadget and Elon Musk, cover image via Vadimrysev | Dreamstime.com]