Hendrick’s Opened An Underwater Bar With Drinks For Divers To Actually Sip On
By Mikelle Leow, 22 Nov 2022
Unlike most speakeasies, this hidden bar sat underwater. Its patrons included sharks, rays, fish, turtles, and land-walkers.
In May, Hendrick’s opened the “world’s first underwater bar”—called the ‘Pubmarine’—in an aquarium in Madrid, according to a new press release sent to DesignTAXI by creative PR agency TRUE, which spearheaded the activation with Project Seagrass and National Geographic.
Here, scuba divers could kick back with a drink of Hendrick’s Neptunia, an aptly-named gin inspired by Scottish coastal air. The concoction evokes memories of the sea with its marine botanicals, cucumber, Hendricks rose, and a citrus finish.
Guests could enjoy their gin—and even stay for a chat—underwater, thanks to specially-designed pressurized, watertight glasses, as well as state-of-the-art scuba tanks that let them breathe and drink normally without an oxygen tank.
Carlsberg, too, opened a popup bar under the sea in Sweden back in July, though its beer bottles were the same as the ones on land.
The intricate Victorian-style bar was handcrafted from “sustainable materials,” with input from biologists and oceanographers.
Project Seagrass and National Geographic also hosted workshops about caring for seagrass meadows during the campaign’s run. 2% of the gin’s sales were dedicated to the marine conservation nonprofit to continue maintaining and caring for underwater flowering plants.
[via TRUE, images courtesy and featured with permission]
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