McDonald’s Uniforms Are Being Upcycled Into A Runway-Worthy Fashion Line
Not all of us have had the chance to wear the McDonald’s uniform behind the counter, but that doesn’t mean we can’t rock it down the runway.
Finnish brand Vain is working in tandem with McDonald’s Finland to repurpose the fast-food restaurant attire into a collection of 27 stylish pieces for the fashion-hungry to don in their free time.
Vain takes the iconic branding of the Golden Arches and the signature black, red, yellow, and blue uniforms and turns them into something worthy of wearing down the street, or to a McDonald’s themed party. The lineup includes jackets, dresses, button-downs, sweaters, and accessories reimagined in never-before-seen silhouettes of the fast-food chain’s uniforms.
McDonald’s is no stranger to the pop-culture scene, and it’s through partnerships such as this that it has solidified its mark outside of merely being a restaurant chain.
On Vain’s side, the fashion brand’s Creative Director Jimi Vain recalls growing up in rural Finland, where there was no other place for teens to hang out other than the local McDonald’s. As such, its impact on his upbringing inspired the collection to come to fruition.
The apparel is available online, and McDonald’s employees in Finland will be able to get their hands on one of the pieces through an internal raffle.
Below is an overview of the entire collection.
