This Luxury Watch Boasts Some Mileage, With A Strap From Tires Of Old Race Cars

Luxury watchmaker Zenith is steering off its usual path and onto the race track—its latest timepieces are constructed with old race car tires.

The lineup, which began earlier this year, is in collaboration with Extreme E Racing, a formula of racing that is entirely carbon-neutral and highlights different countries and their efforts to help the environment. The final installation in the collection, the Energy X Prix, is in celebration of the last race of the season, which is being held in Punta del Este, Uruguay.

Keeping in line with the green practices of the racing division, Zenith has upcycled the tires from Continental CrossContact in Extreme E’s first racing season to create the striking purple rubber strap. However, the watch is not the end of these clean efforts. The plate covering is made from various parts of an Extreme E racing tarp, while the case’s lid is crafted from recycled E-grip tires used during last year’s race.
 
The watch’s body is formed out of carbon fiber, offering a multi-layered, open-worked dial with sapphire crystal details in the same hue as its strap.
 

Zenith has incorporated its El Primero 9004 caliber to power up the watch, which can provide a chronograph time measurement of 1/100th of a second.
 
However, the chance to wear old race cars on your wrist won’t come cheap, as the timepiece speeds in at US$27,100 at its retail locations online or through Zenith boutiques.
 
 
 
[via Robb Report and Zenith, images via Zenith]