Heinz Dips Into PANTONE Shade To Develop Non-Harmful Red Tattoo Ink
By Nicole Rodrigues, 30 Mar 2023
Red tattoo ink might look cool if you get a heart with ‘Mom’ written across it, some flames, or a Heinz ketchup bottle, but it’s not the safest color in the parlor.
The ink comprises metal-based compounds such as mercury, cadmium, and iron oxide. This differs from black and green pigments to get the hue to pop against your skin. Solely red tattoos aren’t the only issue here, as the shade is also used to tone colors like orange, brown, and pink.
Unfortunately, this mixture often causes infections, reactions, and other health problems. As a result, restrictions have started to come into place to mitigate the side effects of getting such tattoos. The European Union has gone as far as to ban over 4,000 ingredients for ink creation.
The Heinz Tattoo Ink is here to save the day with a new pigment inspired by the brand’s PANTONE shade, Heinz 57 Red, sans all the harmful components that goes into it. The coloring was made with Heinz’s Brazilian agency partner SOKO and ink manufacturer Electric Ink.
According to Marketing Communication News, brand leader Thiago Stelle says that the brand needed to address the harmful effects of red dye while delivering a new solution and fun ways for fans to show love.
As a means to help eager fans decide on what tattoo to get in honor of the brand, Heinz has also worked with five Brazilian tattoo artists to design 57 stencils that showcase each artist’s background, art style, and the diversity of Brazilian culture.
There is no specific list of which parlors will receive the ink, just a note at the end of the campaign spot stating that it will be “available soon in the best parlors.”
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