Don't miss the latest stories
Advertise Newsletter
Network
  • The Creative Finder
  • The Bazaar
  • Deals
  • Trendingger (BETA)
Community
  • Sign up / Log in
  • Discussion Forums
  • Calendar of Events
NEW

Follow

Share this

Packaging Design
Branding
Creativity
Food
Heinz
Humor
Lifestyle
More
  • Branding
  • Food
  • Heinz
  • Humor
  • Lifestyle
  • Branding
MENU
  • Advertise with us
  • Submit tip/feedback
  • Work with us
  • Subscribe to newsletter
  • Subscribe to RSS
Advertise here
Advertisement

Heinz Finds Solution To Getting All The Sauce Out With ‘Ketch-Up & Down’ Bottle

By Alexa Heah, 04 Apr 2023

Subscribe to newsletter
Like us on Facebook
Image via Kraft Heinz Company / PR Newswire

 

Aside from coming up with a “label of truth” to help customers spot the real Heinz ketchup from imposters, the condiment brand recently invented a solution to an age-old problem that’s plagued sauce fans all over the world: how to get everything out of the bottle.


The solution? A special Heinz Ketch-Up & Down bottle with lids on opposing ends, so that no matter which way the product is stored, ketchup enthusiasts can make the most of every last drop. This invention ups the ante on the first upside-down bottle the brand debuted in 2010.


According to Heinz, the innovative concept was dreamed up with a team that spent time studying fans’ preferences, quickly coming to the realization that every customer has their own preferences.

Advertisement
Advertisement


Some tended to give their ketchup bottles a hard squeeze, while others preferred to get the sauce out by shaking it like a maraca. Storing the item was an even more complicated matter, with certain customers placing it upright, upside down, or even setting it on its side.


“Building on the success of our upside-down bottle which we released in 2010, we saw an opportunity to solve a problem that many of our fans face. If scaled up, it could be game-changing for ketchup lovers,” quipped Head of Marketing, Passant El Ghannam.


While it appears the Ketch-Up & Down Bottle remains at the concept stage for now, if customers show an eager response, they may see these quirky-looking bottles line grocery store shelves soon enough.

 

 

 

[via Asia Food Journal and Trend Hunter, cover image via Kraft Heinz Company / PR Newswire]

Receive interesting stories like this one in your inbox
Advertise here

More related news

Advertise here
Also check out these recent news
Branding
Link to news page

Liquid Death Says A Guy Owes It $100 For Betting On Its Demise Five Years Ago

Branding
Link to news page

Shutterstock Scraps Old Stock Look To Give ‘Universal Ingredient’ For Creativity

Balenciaga
Link to news page

Balenciaga Turns Intimates Inside-Out With $550 ‘Briefs’ That Are Really A Skirt

Pop Culture
Link to news page

‘Elmo Open To Work’ Merch Wears Support For PBS As It Faces Funding Cuts

McDonalds
Link to news page

McDonald’s Fans Go Marbles Over Its Faux ‘Ancient’ Mosaic In Historic Rome Mall