Budweiser Creates ‘Tiny Products’ So There’s Space For Beer At Get-Togethers

To celebrate the end of daylight-saving time in Chile—essentially marking the beginning of summer—Budweiser, in collaboration with creative agency VMLY&R, has decided to pull the focus to how one can use the extra hour to celebrate with family and friends.

One key problem many hosts face when planning a get-together is the fact that refrigerators never seem to have enough space to hold all the food, snacks, and beers a party needs. And there’s nothing worse than having a warm beer.

As such, to allow even the largest-ever pack of Buds (24 pack) to have enough space to cool, the duo came up with the idea of Tiny Products to make room for more beer. The set includes miniature versions of food items and condiments that are commonly found in fridges at home.

Customers can get the best of both worlds by allocating a hefty portion of refrigerator space for the booze, while still providing guests with the necessities in the form of tiny ketchup, tiny salami, tiny egg box, tiny mustard, tiny juice, and tiny mayo.

[via VMLY&R, images courtesy]