A night out to watch a new in-cinema-only movie might be the perfect activity to round off the week. So you’ve got a bucket of popcorn, a tasty drink, and your best buddies all sat with you to see the new Super Mario Bros. Movie. Someone, somewhere else, might be doing the same thing, except they are watching the film on Twitter.
Yes, that’s right, Twitter. A platform most known for tweeting out your most random thoughts, Elon Musk, and keeping up with news is now also screening recordings of films.
The latest victim of this piracy is the new Super Mario Bros. Movie, which has only been out for a few weeks and was published on the site for fans everywhere to watch illegally. An account called ‘vids that go hard’ posted the film in two parts and has since garnered nearly nine million views. The movie has crossed the US$1 billion box office checkmark despite that.
This comes after Twitter trialed a new 60-minute and 1080p video format introduced in December 2020 for its Blue users, including an increased character limit to 4,000.
Forbes mentions that this might be due toa lack of moderators now in the company. However, the video has since been deleted after several other attempts by others to reupload it, and the original account has been suspended.
A similar situation was happening on TikTok under the #fullmovie tag, which has amassed 495 million views—with titles such as Minions and Bee Movie being uploaded in their entirety on the platform. Accounts are cutting the films into several parts to fit the site’s maximum run time for videos of 10 minutes.
Of course, branching into longer video content is a move that sites are testing to broaden the type of content produced. That said, it’s easy to see how users can take advantage of the option and succumb to piracy.