Lucky Charms Creates ‘Charmology’ Tool That Scans Your Bowl To Tell Your Fortune
Forget what’s in the cards—you’ll only need to look at your cereal bowl for a scoop (literally) of what’s to come. Maybe that’s why they say breakfast is the most important meal of the day.
To feed the appetites of young, occult-obsessed fans, General Mills and communications agency VMLY&R Commerce are making Lucky Charms the next divination tool. The new Lucky’s Charmology website lets eaters have their personalized fortunes read by scanning their bowl of Lucky Charms through their smartphone cameras.
Image via Target
As any psychic would tell you, there’s no such thing as a coincidence. The marshmallow charms that float to the top of your bowl will reveal your outlook that day, such as the prediction: “Luck is on your side!”
Tune in at 9am TODAY for our newest mobile experience for @LuckyCharms and @GeneralMills US! Lucky’s Charmology gives everyone the chance to reveal their luck with every bowl of Lucky Charms. pic.twitter.com/AJ06BsqzlC
— VMLY&R COMMERCE (@VMLYRCommerce) May 5, 2023
In line with the magical campaign, Lucky Charms has also enlisted astrology influencers Aliza Kelly and Stina Garbis to give live readings on Instagram and TikTok respectively every Friday in May.
Graciela Sanchez, customer marketing associate manager at General Mills for Target, explains that Gen Z and millennials drive the boom of the astrology and mystical reading industry, so the brand decided to tap into it with Lucky Charms’ magical appeal.
Lucky’s Charmology will be accessible through the month of May. All told, if you don’t have a bowl of cereal with you currently, you can still have a taste of what the stars and horseshoes have to say through the visuals below.
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[via MediaPost and Little Black Book, images via various sources]
