Brand Logos Reimagined In The Styles Of Famous LGBTQ+ Artists For Pride Month

By Mikelle Leow, 01 Jun 2023

Artwork (left) by Sebas G. Grupooma, created in the style of Keith Haring. Images via 99designs by Vista and Nationaal Archief / Wikimedia Commons (CC0 1.0)

The art world wouldn’t be where it is today without the exemplary visions of queer creatives and allies such as Keith Haring and Frida Kahlo.

Although the legacy of these artists continues to be celebrated every day, Pride Month is the perfect time to remember the ways they have invigorated the LGBTQ+ community too. In the spirit of this special month, freelance design platform 99designs by Vista has engaged its global creators to give vibrant spins to the branding of prominent, inclusive companies, in the styles of inclusive artists from the past century.

Looking to the striking work of Andy Warhol, Frida Kahlo, Jean Michel-Basquiat, Beauford Delaney, Robert Rauschenberg, and Erté, artists have reimagined the logos of companies who are committed to creating a comfortable space for LGBTQ+ employees.

Artwork by various artists for 99designs by Vista, image courtesy and featured with permission

The brands, including McDonald’s, Spotify, Coca-Cola, and L’Oréal, were identified for their excellence in diversity support via their 100% ratings on the Human Rights Campaign (HRC) Corporate Equality Index and its Best Places to Work for LGBTQ+ Equality list.

Lately, a number of companies have stirred consternation after bravely elevating queer faces and voices. This series doubles down on the appreciation for the community, and reminds the public that there’s beauty in our differences.

Check out the fun conceptual logo redesigns below.

Ben & Jerry’s logo concept, inspired by the style of Andy Warhol