Adobe’s Firefly AI Comes To Illustrator With Timesaving ‘Generative Recolor’

With the rapid rise of generative artificial intelligence, supercharging your workflow now entails more than just turning text into art. Adobe proves this with ‘Generative Recolor’, a new vibrant tool for Illustrator that cuts down minutes, and even hours, of manual processing.

First teased in April as “vector recoloring” and officially unveiled at Adobe MAX London, the Generative Recolor beta enables creators to iterate and experiment with numerous colorways in vector projects “at the speed of imagination.” The feature is, of course, powered by the fascinating Firefly technology, and it’s the first Firefly-enabled feature to come to Adobe Illustrator.

Importantly, users still hold the keys to unlock the creation process. Rather than merely splashing artwork in reds and blues, Generative Recolor can process abstract-visions-turned-text-prompts like “noon in the desert,” “midnight in the jungle,” “terracotta desert,” “strawberry fields,” and “faded emerald,” and, within seconds, conjure up a series of palettes aligned with these themes.

The AI replaces the time and effort typically needed to manually colorize objects. At the same time, it also enables users to explore color coordinations effortlessly, and export several variations at once for social, print, and web.

Adobe imagines Generative Recolor will be useful for streamlining the creation of brand identities, advertising, marketing, illustrations, and more. Enterprises and designers could even utilize the tool to test packaging options and modify advertisements for the holidays, or simply use it for inspiration or mood-boarding.

Generative Recolor is Firefly’s latest timesaver after Generative Fill, Photoshop’s first feature from the generative AI platform that allows people to add, erase, and replace objects in photos easily and non-destructively.

According to the creative technology giant, Firefly stands out from other image generators in that every stage of the process is free from copyright risks, as its data is trained on content in the public domain, openly-licensed sources, and Adobe Stock.

It’s worth stressing, however, that imagery generated in Adobe’s beta tools isn’t for commercial use. While Generative Recolor is now available to all Creative Cloud subscribers with access to Adobe Illustrator, you will still need to wait for the feature to exit beta mode to be able to use the results for business purposes.

At present, Generative Recolor supports only English-language text prompts.

[via Adobe]