TikTok Wants Users To Create Ads For Brands, But There’s A Catch

For those with a flair for creativity or seeking opportunities in the marketing industry, having a prominent brand feature your TikTok video can serve as a powerful catalyst to launch your career in advertising. As it turns out, even a simple clip can lead to opportunities, as demonstrated by the story of a woman who landed an editing job after her Marvel-themed edit went viral, proving that pretty much anything can happen on this app.

 
And with its latest monetization program, it’s turning such serendipitous events into a lottery of sorts. ‘TikTok Creative Challenge’ allows creators to submit advertisements they have filmed themselves to brand challenges, hoping they might earn some cash in return based on how well the video does.
 
In order to take part in the program, users must be over 18 years old with over 50,000 followers. After being enrolled, there will be a list of challenges for creators to choose from, including details on the reward pool, requirements for the video, and other information. Those in the program will have access to the Creator Community group and the Mentor Program, which connects people.
 
“Submissions should be high-quality, well-edited, original content. Once submitted and approved, creators can see the status of their submissions, view performance and check monthly earnings,” according to TikTok in a blog post. “Rewards are influenced by many factors, including qualified video views, clicks, and conversions. Creators will receive notifications for their submissions if revisions are necessary, with the option to revise or appeal.”
 
Additionally, if someone is selected, their submission will not appear on the individual’s profile. Instead, it will be broadcast as an advertisement on the main For You Page.

And those that don’t get picked… won’t get anything in return despite their efforts.
 
The new offering might be an easier way for hopefuls to secure brand deals. With that said, just how many (or few) creators will get chosen for an incentive is unclear.

Recently, TikTok axed its BeReal clone ‘TikTok Now’ as it shifts focus onto other creative ventures.
 
 

[via DIY Photography and TechCrunch, cover image via TikTok]