Twitter/X Releases Official Brand Toolkit, Burying The Bird For Good
Photo 285468993 © Dimarik16 | Dreamstime.com
From fully overhauling its interfaces to convincing Apple to change its App Store name, the social network formerly known as Twitter is doing everything in its power to assume an all-new identity. Now, X has revamped its brand toolkit for the first time since killing the bird—and with the intention of seeing these graphics on external platforms, it further sets the rebrand in stone.
As discovered by social strategist Jack Appleby, Twitter/X has just rolled out official assets and templates to guide brands and partners on using its new trademarks appropriately.
The collection includes black and white variants of the X logo, once described by Elon Musk as embodying the Art Deco style. In the same vein, the page features files for logo/handle lockups that you can edit on Adobe software to neatly display your username or branding next to the X.
Image via X
Image via X
Another downloadable pack consists of post templates, which are for users and businesses who wish to showcase posts on their websites, apps, or social accounts.
Image via X
And yep, this doubles down on the fact that rants will now simply be known as posts, not tweets—and not X’s, as Musk once teased.
The company’s “one-stop shop for X assets” can be found here.
🚨 PSA: the official @X brand toolkit has launched, which includes:
— Jack Appleby (@jappleby) August 7, 2023
- official @X logo
- partner logo lockups
- X template posts
- working Photoshop files
- + more
Read/download: https://t.co/xZTeRQUQnk pic.twitter.com/iNS7YRd2eN
[via Twitter and Jack Appleby, images via various sources]
