Rihanna’s Savage X Fenty Launches Chic Maternity Line ‘Unlike Your Mama’s Bras’
By Alexa Heah, 10 Aug 2023
If there’s a fashion icon that’s rewritten the rule book on maternity fashion, it’s Rihanna. Nearly every fashion magazine has come up with a collection of the singer’s best baby bump looks, and now, she’s extending the style to lingerie for mothers.
Savage X Fenty recently launched its latest collection, with the brand dipping its toe into maternity undergarments “for moms and moms-to-be.” The line, hand-picked and designed by the celebrity, comprises three styles of bralettes and an oversized graphic tee.
Of these, the bralettes were inspired by the label’s best-selling iterations since its inception in 2018. Moms can choose from the Savage X Cotton Maternity Bralette, the Floral Lace Maternity Bralette, and the Savage Not Sorry Maternity Bralette—all of which come in a series of colors.
With a focus on maternity wear and breastfeeding, each of these styles features one-hand functionality, a nursing sling with a neckline-to-underarm opening, adjustable front-facing straps, and nursing clasps.
In fact, to ensure a comfortable fit for all body types, the back closures of the lingerie are fitted with an extra fourth row so it can be tailored throughout one’s pregnancy. And to top it all off, customers can pair the underwear with the tee that advocates “make more babies.”
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