
Image courtesy of HGTV Home by Sherwin-Williams
With under five months to go before 2024 comes knocking on the door, HGTV Home by Sherwin-Williams—the interior brand swirling the expertise of the home improvement television channel and the paint company—is already announcing its forthcoming Color of the Year, inviting customers to brighten up their abodes way ahead with flying colors.
Besides unveiling its 2024 Color of the Year, ‘Persimmon’, the interior paint firm has rolled out an expanded palette, called ‘Renewed Comfort’, that reflects tranquility, comfort, and rejuvenation.

Image courtesy of HGTV Home by Sherwin-Williams
Persimmon, hailed as the 2024 Color of the Year, embodies a grounded terracotta hue that exudes energy and life. This warm, earthy shade adds an inviting touch to interior spaces, fostering a sense of well-being.

Image courtesy of HGTV Home by Sherwin-Williams
Ashley Banbury, the color marketing manager for HGTV Home by Sherwin-Williams, explains, “Persimmon’s blend of tangerine vibrancy and neutral grounding makes it a versatile choice for spaces like living rooms and kitchens, encouraging positive interactions and conversations. Its enriching essence breathes life into spaces and transforms design aspirations into reality.”
The 2024 Color Collection of the Year, Renewed Comfort, aims to transcend traditional notions of comfort with a medley of soft and vibrant shades that creates a timeless, versatile palette complementing a wide spectrum of interior styles.

Image courtesy of HGTV Home by Sherwin-Williams

Image courtesy of HGTV Home by Sherwin-Williams
The wider Renewed Comfort Color Collection boasts a range of shades that encapsulate a sense of calm and renewal. Comprising 10 serene neutrals paired with gentle, vibrant tones, this collection reimagines traditional color combinations, allowing for dynamic freedom of expression.

From top-left to right-bottom: Persimmon, Dark Auburn, Pearly White, Cyberspace, Softer Tan, Friendly Yellow, Utaupeaia, Stardew, Oakmoss, and Waterloo. Images courtesy of HGTV Home by Sherwin-Williams
“The shades in our 2024 Color Collection of the Year feel familiar and dependable, yet versatile, with the ability to be reshuffled to create a custom look for your home,” Banbury adds.
From the soothing terracotta with tangerine undertones of Persimmon to the deep and luxurious Cyberspace, the palette is a symphony of colors that represents renewed vitality and personalized expression. Whether it’s the moody comfort of Dark Auburn or the subtle allure of Stardew’s pastel blue, each shade is thoughtfully designed to evoke distinct emotions and enhance the atmosphere of any room.

Image courtesy of HGTV Home by Sherwin-Williams
The co-brand has also shared some ways these hues can be splashed across homes. A bold choice like Persimmon or Friendly Yellow, for example, can create a captivating entryway. The bedroom, often considered a sanctuary, can benefit from soothing hues like Utaupeia, offering both comfort and sophistication.

Image courtesy of HGTV Home by Sherwin-Williams

Image courtesy of HGTV Home by Sherwin-Williams
In dining areas, shades like Stardew lend a sense of tradition and contemporary elegance, complementing statement artwork with finesse. And for entertainment spaces, deep tones like Oakmoss and Cyberspace provide an almost mystical backdrop, ideal for making personal treasures shine.

Image courtesy of HGTV Home by Sherwin-Williams

Image courtesy of HGTV Home by Sherwin-Williams
The HGTV Home by Sherwin-Williams 2024 Color Collection of the Year is exclusively available at Lowe’s stores across the nation and on Lowes.com.
[via HGTV Home by Sherwin-Williams, images courtesy]