Capri Sun Debuts ‘Kid Noise-Canceling Juice Drink’ To Give Parents A Break
As the back-to-school season kicks into high gear, parents find themselves juggling a never-ending list of tasks and responsibilities—from shopping for school supplies to attending meet-the-teacher events, the demands can be overwhelming.
Recognizing the burnout that many caregivers experience, Capri Sun is stepping in to offer a refreshing solution with its limited-edition Kid Noise-Canceling Juice Drink packs.
According to a recent survey, over 66% of parents feel the strain of burnout. To alleviate this, the brand has partnered with freelance labor marketplace TaskRabbit to provide on-demand help.
Video courtesy of The Kraft Heinz Company
First, the Kid Noise-Canceling Juice Drink packs are tailored to provide adults with a precious 50 seconds of tranquility—the time taken for a child to savor a pouch of Capri Sun.
Serving as a much-needed respite amid the hustle and bustle of the day, the idea is to turn an otherwise routine moment into an opportunity for busy parents to unwind.
Naturally, the tongue-in-cheek sachets take on a playful twist by mimicking the appearance of noise-canceling headphones, offering a tangible reminder that the adults deserve a moment of calm.
Video courtesy of The Kraft Heinz Company
That’s not all. Parents will be gifted US$100 worth of TaskRabbit credit to outsource various responsibilities to helpers in their local area.
From household cleaning to repairs and yard work, grownups can entrust their to-do list to the application and experience a brief reprise.
The Noise-Canceling Juice Drink packs will be available from August 28, 2023, only on noisecancelingjuicedrink.com. The offer includes two pouches per box along with a US$100 TaskRabbit credit that can be utilized for hourly service rates on the platform.
[via The Kraft Heinz Company, images courtesy]
This article was crafted with assistance from an AI engine, and has been manually reviewed & edited.
