H&M Home Finally Brings Furniture To The Table Beyond Europe
Image via H&M / PR Newswire
H&M is branching out from trousers to tables. Under its iconic H&M Home line, the retailer is introducing its distinctive furniture and lamps collection to the US after a successful debut in Europe in 2018. The interior statement pieces are designed in-house and suited for small spaces—and as with the garments sold by the fashion giant, they’re meant to be friendly on the wallet.
The range encompasses enduring classic styles—featuring side tables, chairs, shelving, stools, lamps, and mirrors envisioned to “stand the test of taste and time”—along with versatile seasonal pieces for both minimalists and maximalists alike, children’s furniture and lighting. A mix of styles and materials goes into the collection, from contemporary metallic and steel designs to nature-inspired shapes utilizing FSC-certified wood, straw, and even rice paper.
Images via H&M / PR Newswire
Led by a need for self-expression, the array touts a spectrum of contrasting materials, such as a rattan dining chair, a solid asymmetric mango wood side table, and a neutral yet striking coffee table available in brown or black. A large asymmetrical mirror offers an elegant touch to most settings.
Images via H&M / PR Newswire
Images via H&M
Admirers of the simpler things in life might reach out for pieces like this metallic side table, available in various sizes and hues of black and white.
Images via H&M / PR Newswire
As for lighting, shoppers may be drawn to items like modern lacquered metal designs and a sharp triangular lamp like moths to a flame.
Images via H&M / PR Newswire
“H&M Home brings forth inspirational and contemporary design at an accessible price point, and our furniture and lamps collection is no exception,” explains Evelina Söderberg-Kravaev, head of design and creativity at H&M Home. “Every piece is thoughtfully crafted to celebrate style diversity, enabling individuals to craft truly unique spaces. We are thrilled to introduce this facet of our collection to our American customers, whether it’s a lounge chair for the living room or a playful desk for the kids’ room.”
Image via H&M / PR Newswire
Image via H&M / PR Newswire
Coinciding with the arrival of fall, H&M Home is bringing in seasonal pieces saturated with “on-trend details and colors,” from minimalist designs like wooden benches and modern steel details to more playful and bold items, such as cloud-inspired edging and vibrantly colored chairs.
Images via H&M and PR Newswire
Kid-friendly additions like multi-functional desks, nature-inspired rattan furniture like miniature lounge chairs, sofas, tables, and stools, are designed to last.
Image via H&M / PR Newswire
Image via H&M / PR Newswire
The assortment has now landed in H&M’s US stores, as well as online. Prices start from US$6.99, for a metal sconce, and go up to US$490.99, for a coffee table.
Image via H&M / PR Newswire
Image via H&M / PR Newswire
[via Apartment Therapy and Domino, images via H&M]
This article was crafted with assistance from an AI engine, and has been manually reviewed & edited.
