Coors Light Unleashes $750 ‘Chill Throne’ With Beer Tap & Auto-Cooling Holder

Image courtesy of Coors Light

Can your favorite college football season be topped? Coors Light says to hold its beer, and have a seat. The beer brand has created a slick ‘Chill Throne’ to raise the stakes for pre-game festivities.

Swathed in metallic silver and blue, the Coors Light-themed chair comes equipped with a cup holder designed to maintain your Coors Light at a mountain-cold 36°F—a refreshing touch, indeed. Additionally, the throne flaunts a Coors Light Can Tap handle, instantly transforming a single can of Coors Light into a draft beer on demand so no fan will have to endure a warm sip during the excitement.

Image courtesy of Coors Light

Image courtesy of Coors Light

For relaxation, the Chill Throne’s built-in back massager is ready to melt away tension. Meanwhile, the stadium turf footrest, coupled with the ability to rotate 360 degrees, allows fans to easily turn to their fellow tailgaters to discuss strategies or bond over a cold one.

Image courtesy of Coors Light

Amplifying the experience is a set of Bluetooth speakers and a flag holder to let your team’s colors fly high in support.

Image courtesy of Coors Light

“While our fans are focused on cheering for their team, we’re focusing on how to make their game day experience as chill as possible,” notes Marcelo Pascoa, vice president of marketing for the Coors family of brands. “We want fans to have the best seat in the house and ensure a cold Coors Light is never out of arm’s reach.”

The chair has “more features than a coach’s playbook,” teases renowned college football analyst Kirk Herbstreit.

Fans eager to snag their very own Chill Throne can purchase one of eight limited-edition versions for US$750 starting September 2. Additionally, the brand is offering a chance to own a signed throne, autographed by Dan “Big Cat” Katz and PFT Commenter of Pardon My Take, through an auction at the end of September.

[via Coors Light, images courtesy]