Samsung Transports The Metropolitan Museum Of Art’s Masterpieces To Its Frame TV
By Mikelle Leow, 18 Sep 2023
Edgar Degas’ The Rehearsal of the Ballet Onstage. Image via Samsung
Samsung and the Metropolitan Museum of Art (the Met) are turning your home into a sight worthy of a world-class museum by painting some of the institution’s treasured pieces into your living room. The canvas is no other than the tech giant’s popular ‘The Frame’ television, which transforms into a work of art when not in use.
This collaboration opens a virtual gateway to nearly 40 of The Met’s most cherished masterpieces, allowing users to adorn their living spaces with high-res, digital recreations of renowned artworks from diverse curatorial departments, including the American Wing, Asian Art, European Paintings, and more—made possible with features like a Quantum Dot system, which transforms light into up to a billion true-to-color shades, and anti-reflection technology.
The Frame is a QLED 4K television that blurs the line between technology and art. When turned off, it resembles a picture frame, complete with a matte display that minimizes reflections. This unique design concept creates an ideal canvas for displaying digital art.
Vincent van Gogh’s Wheat Field with Cypresses. Image via Samsung
Owners of the television can source artwork from the Samsung Art Store, which is currently home to over 2,300 digital pieces spanning cultural icons. Besides The Met, others that have painted their works into the display include the Louvre, Salvador Dalí’s estate, and even Disney to commemorate its 100th anniversary.
Thanks to this tie-in, users can now access 38 carefully handpicked pieces from the museum’s abundant collection, including Edgar Degas’ The Rehearsal of the Ballet Onstage, Vincent van Gogh’s Sunflowers, and Paul Cézanne’s Still Life with Apples and Pot of Primroses. All these pieces are currently on display in the galleries of the New York landmark.
Henri Rousseau’s Repast of the Lion. Image via Samsung
The collection extends to historical artifacts, such as an Egyptian wedjat eye amulet and medieval treasures, and celebrated Japanese works, including Katsushika Hokusai’s Under the Mannen Bridge at Fukagawa. Notably, this artistic lineup also makes Emanuel Leutze’s Washington Crossing the Delaware, a historically significant American masterpiece, accessible to living spaces.
The Frame owners can personalize their museum-worthy experience further by choosing from various television bezels that mimic picture frames. Additionally, a flexible, auto-rotating wall mount enables users to view artworks either vertically or horizontally as intended by the artists.
“Since its founding in 1870, The Met has been dedicated to bringing art and culture to the daily lives of visitors and art enthusiasts around the world. Our collaboration with Samsung activates this mission in a new and modern way, allowing consumers to enjoy iconic works from The Met collection at home,” shares Josh Romm, Head of Global Licensing and Partnerships at The Met. “As users explore the selection and choose works to display, this program will create a new dialogue about art, creativity, and technology.”
This article was crafted with assistance from an AI engine, and has been manually reviewed & edited.
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